Why visit

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Why visit

WE CONNECT THE TRAVELLING WORLD

In the heart of Europe, in one of the most innovative cities in the world, at the centre of business, innovation and the future, BIT is the international tourism fair in Italy. A marketplace to support the tourism industry in Italy and around the world. The only one that connects the world of industry professionals in a totally b2b context, but at the same time offers the opportunity for professionals to meet travellers directly.

Are you a travel professionals? 3 reasons to visit

Discover the latest news and market trends

Meet suppliers, find new ones and do business

Get updated via events/conferences

Are you a traveller?

#ifyoutravelitshows

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EASY TO REACH, EASY TO LIVE WITH

Fiera Milano Rho is the fairgrounds that hosts BitMilano, a state-of-the-art venue to ensure you have an optimal fair experience.

How to get there

Who exhibits

ASSOCIATIONS IN THE TOURISM SECTOR

TOURISM ATTRACTIONS

CRUISE AND SHIPPING COMPANIES

DMC (DESTINATION MANAGEMENT COMPANY)

TOURIST BOARDS/INTERNATIONAL DESTINATIONS

ITALIAN PROMOTION ORGANISATIONS

TRAINING FOR TOURISM/UNIVERSITIES

EVENT LOCATIONS

TRAVEL AGENCY NETWORK

SERVICES FOR TOURISM

ACCOMMODATION FACILITIES

TECHNOLOGY AND TECHNOLOGICAL SERVICES FOR TOURISM

TOUR OPERATORS

TRANSPORT

 

 

An international village to design tomorrow's tourism

 

Divided into themed areas, bit brings together the entire tourism industry under one roof leisure, business and conference

LEISURE

Is where international tourism supply and demand meet, based on a system of pre-arranged appointments, but also where the public can discover destinations, new holiday destinations and lesser-known attractions.

BETECH

Betech groups companies offering business & networking services exclusive digital and social content, both physical and virtual.

MICE VILLAGE

An area entirely dedicated to the events, meetings and conferences sector, delimited and reserved exclusively for mice operators and top buyers.