The registration process through the platform helps BIT to match the best buyers with our exhibitors to ensure meaningful business meetings and networking opportunities during the event.

You may receive an invite from BIT or one of our agents working with us.
Alternatively, you can directly contact the Buyer Team at the email buyer.bit@fieramilano.it to submit your interest to join BIT Buyer Program and receive all the support you need for your application.

Benefits vary depending on the hospitality package assigned by the Buyer Team. If your application will be accepted, BIT will assign you one of the following packages:

- Full Hosted Buyers receive a top Buyer ticket and a complete hospitality package including round-trip flights, hotel accommodation, on-site amenities to the Buyer Lounge, transfers between the hotel and the venue, and the ability to schedule appointments through the My Matching system by Fiera Milano
- Buyers Light receive a top Buyer ticket that gives them the privilege to enter in the Buyer Lounge, on-site amenities to the Buyer Lounge and the ability to schedule appointments through the My Matching system by Fiera Milano

Criteria can vary by edition, generally we require a well-established industry experience, a decision-making role in suppliers’ selection and a fully completed application with show evidence of outbound business both leisure and mice. To know if your company is line, see if your profile falls into one of the categories here reported

We aim to respond within two weeks of receiving your application, but this may vary based on the volume of submissions. Please note the BIT Buyer Team will assess your application so you will receive feedback accordingly. Be sure to complete the form fully to expedite the process.

Yes, the application is free of charge, and no registration fees are required.

If you receive a hospitality package, in the email you will find all the details of the package assigned to you and the instructions to move on and confirm your presence.

No charges will be made to your credit card; it is only required as a guarantee in case the buyer withdraws from participation without respecting the cancellation policies.

Buyers must participate in all pre-scheduled appointments and attend the full days of the event. TOP Buyers are required a minimum of 8 appointments per day to be validated via the event app by scanning the exhibitors' qr code.

For any queries, please contact the Buyer Team via email buyer.bit@fieramilano.it or, if you have one, our agents.

We would still be pleased to have you at BIT! Check the ticketing section here and register before January 10 to get your free admission.

ONLY for full hosted buyers (not for accompanying persons), we will provide a visa support letter. If you are in touch with one of our agents, please contact them directly for your visa support letter. If you are in touch directly with BIT Buyer Team, please request the visa support letter directly to our travel agency when they reach out to you.

Full attendance is mandatory for hosted buyers unless prior written consent is obtained from BIT Buyer Team.

Cancellations must be submitted in writing to your reference agents or BIT Buyer Team by email to buyer.bit@fieramilano.it. This will not be effective until you have received a written acknowledgment from BIT Buyer Team.

Fees vary based on the timing of your cancellation. Please refer to the Terms & Conditions of your hospitality package for more details.

Substitutions are reviewed on a case-by-case basis and must be approved by BIT Buyer Team through a completed registration form for the new attendee. In this case, please contact the Buyer Team via email buyer.bit@fieramilano.it or, if you have one, our agents.

Contact the Travel Team or your reference agent for any changes. If there are additional costs you will be charged. Remember that attendance is mandatory according to the hospitality package received.

Click the "forgotten password" button on the login page or contact BIT Buyer Team for assistance.

The My Matching platform connects buyers and exhibitors. Using filters, you can select the best contacts for your business and schedule valuable appointments to create effective business opportunities. The system automatically identifies and selects exhibitors that match your profile based on your interests, such as product categories and geographical areas. Access the matching function from the Menu or Dashboard, where the Match Making widget displays a list of exhibitors ranked by compatibility. Click on an exhibitor's information to view their profile and request an appointment.

The exhibitor list is available on the event website and in the Community section of your Agenda on Buyer Program platform.

Buyer badge will be available in the My Document section of My Matching or on the personal area of the event app before the start of the exhibition.

The area is personalised for each buyer, and it is accessible with email and password used for the application. In this area you will find:
- the Community with a list of exhibitors present at the fair in order of compatibility
- the Agenda with a daily planner of the appointments confirmed or to be managed
- your Messages with exhibitors
- the Travel plan section with a form to complete to get in touch with our agency and organise your stay in Milan accordingly your hospitality package
- the Wallet where you can find your TOP Buyer ticket and the booking confirmation of flight and accommodation

BIT app helps you manage your appointments and access event information on your mobile device. Please remember that to validate appointments during the event you must use the app. Paper agendas will not be accepted.

Yes, complimentary Wi-Fi is available throughout the venue.

Exhibitor events will be shared later. As every year, BIT will host the SPEEDY MEETINGS on Sunday from 10:00 AM to 12:00 PM (only for a limited number of pre-selected buyers). If you will not be involved in Speedy Meetings, we invite you to discover destinations and follow their inspirational presentations.

You will be notified by email when agendas will be open. Keep an eye on your inbox, generally agendas are open one month before BIT.

Appointments last 30 minutes each. The first appointment can be scheduled from 9:30 AM, and the last one at 5:00 PM. The schedule will be blocked automatically during the lunch break.

The appointments scheduled in your Agenda will take place at the exhibitor's booth.

We strongly invite you to use transfer service to reach the fair easily and explore destinations and presentations organised at BIT.

Yes, you can schedule your appointments before the fair starts, if you want, you can add more appointments at the event directly from the app.

Visit the exhibitor's stand to reschedule as soon as possible so to update your Agenda. Agendas will be revised automatically by BIT Buyer Team.

Your appointment schedule is available in the agenda section of My Matching and on the event app.

You need to reschedule from the agenda section of My matching, the exhibitor will need to confirm the date change.